There is a real power in LinkedIn Company Pages, and they are free for everyone to use.
For a few months now, I have been doing some Business development work for a company called Fluid Design and Construction. The company, run by Dave Coville Wright, focuses on creating fantastic interiors for temporary structures. Fluid work for the likes of DeBoer structures on a high class events and have also worked in extreme environments such as Kandahar airfield in Afghanistan. (Building a hotel)
Dave approached me a while back to help him with his web platforms which we did with both the Fluid site and the new TABS site. More recently we have been focusing on social media and how that can help develop the business. Fluid being very much B2B fits well with LinkedIn.
I have to say at the end of the process, I’m really pleased with what we’ve achieved. It is amazing that you can effectively rebuild the content from your own website within the boundaries of LinkedIn.
This has some significant benefits. Not least the fact that LinkedIn is held in extremely high regard by Google. Any links coming back from LinkedIn to your site become quickly indexed within the search engines. By creating a company page and a product showcase for each product or service, you are enabled to link back to individual pages within your own website.
Everybody should do it.
Almost immediately the difference was tangible within LinkedIn search. Previously I have been frustrated when searching for Fluid using LinkedIn’s own search engine. It simply did not come up in results. Amazingly & with almost immediate effect, references to fluid appeared on the front page (including staff members) the moment we published the optimised Company Page.
I got a big buzz out of this and so decided to make a video which you will see above or on Youtube. It shows three different Company Pages, including Fluids, and compares the difference between making some effort in this area and not. The differences are stunning.
Only by taking advantage of a completely free opportunity, did we get the quantum improvement in our ranking. Really it was from no where to the front page. I would urge you to consider the same.
If you need any help, then you know where I am.
Have a great week!